Everyone drinks water. Everyone needs it to survive.

But depending on where you live, the way you get it is different.

In the U.S., you buy bottles of it.

In other countries, people look for wells with safe drinking water.

The same goes for business. You have to understand your users. If you assume you already know everything, you’ll fall behind.

Water is the most important thing we have as humans, yet everyone has a different thought when they hear it.

Only in America can you think to charge for it. I’m sure it happens elsewhere, but still—it’s wild.

My point? Find an area you want to target. Obsess over it. Find your water.